Last Updated: July 30, 2026
WhatsMagic ("we", "our", or "us") provides a Shopify application ("the App") designed to help Shopify merchants ("you" or "Merchant") automate transactional messages and notifications to their customers via WhatsApp. This Privacy Policy describes how personal information is collected, used, shared, and retained when you install or use the App in connection with your Shopify-supported store.
By installing and using the App, you agree to the practices described in this Privacy Policy. This policy is fully compliant with Shopify's App Developer requirements and standard data protection regulations (including GDPR and CCPA).
When you install the App, we are automatically able to access certain types of information from your Shopify account:
We collect data about you and your store to provide our services:
To perform its core functions (like sending order confirmations, delivery updates, and abandoned checkout reminders), the App collects the following information about your customers via Shopify Webhooks and APIs:
We use the personal information we collect exclusively to provide and improve the App's services. Specifically, we use it to:
We respect your data and your customers' data. We do not sell, rent, or use customer data for advertising. We share information only in the following limited circumstances:
We implement strict security measures to protect the data processed by the App:
We retain personal information only for as long as necessary to provide the service and for our legitimate business records:
If you are a resident of Europe (GDPR) or California (CCPA/CPRA), you and your customers have the right to access the personal information we hold, and to ask that it be corrected, updated, or deleted.
As a Shopify Partner, our App is fully integrated with Shopify's Mandatory Privacy Webhooks:
customers/data_request): If a customer requests their data through Shopify, we will provide any relevant records held by the App.customers/redact): If a customer requests data deletion through Shopify, we will automatically erase their personal information from our database within the required timeframe.shop/redact): If you uninstall the App and request store data deletion via Shopify, we will securely erase your store’s data and customer records 48 hours after receiving the request.As the merchant, you act as the Data Controller for your customers' information, and we act as your Data Processor. You are responsible for ensuring your store's privacy policy discloses the use of third-party apps for WhatsApp messaging. You must also ensure you have obtained the necessary consent from your customers to send them automated messages (especially for marketing or abandoned cart workflows) in compliance with local laws.
We may update this privacy policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons. If we make material changes, we will notify you through the App dashboard or via email.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at support@byctrlone.com.